Frequently Asked Questions
What is SEO?
SEO (Search Engine Optimization) is the art and science of ensuring your Business Web
Presence remains on the first page of Google and Bing. Metro-SEO takes a customer advocate
approach, we partner with our clients to ensure their online success. Interested in how Search
Engines work? See the Matt Cutt’s videos on the left.
What Are Keywords?
What are your customers asking? What are potential customers searching for? What differentiates
your website? We carry out a deep analysis of your products and offerings and then sort out the
most appropriate key phrases, targeting your market.
PPC vs. SEO?
Pay-Per-Click (Adwords) is not SEO. PPC is advertising, Metro-SEO services are the
foundation...the research, the on-site and off-site changes that need to take place before you
advertise. Otherwise, what are you pointing those PPC ads toward?
Psst... Want to be Number One on Google?
Be skeptical of number one Google result guarantees, they maybe selling you AdWords or
illegitimate techniques, "black hat", designed to "trick" the search engines. These results are
usually temporary and expensive to maintain. Link Farming is one such technique. The Search
Engines will eventually catch onto these methods, which can get your domain Blacklisted. If
blacklisted, your domain will not be served up by the search engine.
Metro-SEO only deploys "white hat" techniques. Serving clients across the U.S., Metro-SEO
specializes in customized, holistic client strategies that focus on consistency and best practices,
not on short-term fixes. We don't mess with "black hat" techniques designed to trick search
engines. We'd rather turn your website into the right answer to your customers' questions.
How Much Should SEO Cost?
We are often shocked at what some companies have been paying for SEO services...and
sometimes without really knowing what they are buying. Many times folks are paying for many
services they don't use or need. If it feels like you're paying too much, it may be time to shop
around. We design each package with your SERP (Search Engine Results Pages) in mind...and
you retain all control of the project.
“I Don't Need SEO, I Already Rank Number One...”
We get this one every so often, and of course our first question is "what was your query?". They
say their Company Name, which we follow up with, "ever try finding your company online without
using its name or web address? ...and "what comes up when I enter your name?".
Can I Beat My Competition?
Who is your competition? How do their websites rank for your targeted queries? This assessment
of the strengths and weaknesses of current and potential competitors may suggest both offensive
and defensive strategies to optimize your website. Most important, what sets you apart from your
competition? Those differences should be keywords.
On-site and Off-site Optimization
On-site refers to those SEO changes made to the actual website code. We are happy to work with
your webmaster, of if needed, can make the changes ourselves.
Off-site optimization means increasing the 'popularity' of your website - the number and type of
websites that point to your site. Internet search engines give a lot of importance to link popularity.
Through use of off-site optimization, you can increase your website's link strength (which looks
good to the search engines) and capture the attention of customers who may use an alternate
route to find your website (such as local directories and other authoritative websites, newsgroups,
and blogs). Off-site search optimization can involve any or all of the following:
•
Search Engine Submissions
•
Directory Submissions
•
Link Building Campaign
•
Social Media Submissions
•
Article Submissions
•
Discussions Forums
•
Press Releases
•
Social Bookmarking
My business may need a Web Presence Expert...
Why not introduce yourself to see how Metro-SEO can help your business. Search Engine
Optimization can be an eye-opening experience, because just a few small changes to your
website or to your incoming links can make a big difference in the amount of traffic to your
website.
Matt Cutts of Google for provides
intructional videos, which I highly
recommend to anyone shopping for
SEO services.
Email or Call Us Today!
916-572-8736
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